Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Zulfia Karimova, EAPF
Regional Cooperation and Integration Unit
Central and West Asia Department
Mark Bezuijen
Agriculture, Food, Nature, and Rural Development Sector Office
Sectors Group
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
Bagan, Myanmar. Photo: Piktour UK via Flickr (CC BY 2.0)
The Government of Myanmar released a Strategic Roadmap for Tourism Recovery that aims to establish ‘new normal’ conditions to help tourism make a comeback.
Mr. Ohn Maung, Union Minister of Ministry of Hotels and Tourism, provided guidelines for implementation of the plan. It includes three phases:
Survival
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226
