Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.
The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.
In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.
Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.
The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.
Related
• Greater Mekong Subregion Tourism Sector Strategy 2016-2025
• Mekong Tourism Coordinating Office website
Focal Persons at the Asian Development Bank
Steven Schipani
Water and Urban Development Sector Office
Sectors Group
Dee Suvimol Thanasarakij (Ms.)
Executive Director,
Mekong Tourism Coordinating Office
www.mekongtourism.org
Other Concerned Staff & Consultants
Zulfia Karimova, EAPF
Regional Cooperation and Integration Unit
Central and West Asia Department
Mark Bezuijen
Agriculture, Food, Nature, and Rural Development Sector Office
Sectors Group
Asadullah Sumbal
Regional Cooperation and Integration Unit
Southeast Asia Department
Alma Canarejo
Regional Cooperation and Integration Unit
Southeast Asia Department/GMS Secretariat
Send inquiries to GMS Secretariat.
The COVID-19 pandemic created a crisis for communities around the world. In tourist hubs and border towns of Cambodia and Thailand, families were particularly hard hit, struggling to survive amid travel restrictions and economic downturns. To address this crisis, ADB tapped local-based civil society organization Mith Samlanh to implement a project which provided support and assistance to these communities.
The Viet - Smart Tourist Card. Photo by Viet Nam Tourism website
The Greater Mekong Subregion (GMS) Economic Cooperation Program Strategic Framework 2030 (GMS-2030) emphasizes new possibilities opened by digitalization. At the recently held 51st GMS Tourism Working Group Meeting (TWG-51), GMS countries highlighted various digital initiatives they are implementing, which are helping boost their tourism markets and improve visitor management.
View from Lotte Observation Deck in Hanoi. Photo by ADB.
International tourism is bouncing back rapidly in the Greater Mekong Subregion, with 2022 and early 2023 international tourism numbers exhibiting strong and steady recovery. Furthermore, domestic tourism has grown steadily in many GMS countries in 2022, and continues to be a tourism sector priority.
The 51st GMS Tourism Working Group Meeting (TWG-51) was held on 25 April 2023 in Preah Sihanouk, Cambodia. It was hosted by the Government of Cambodia and co-organized by the Cambodia Ministry of Tourism, and the Mekong Tourism Coordinating Office (MTCO). The meeting was attended by senior and mid-level officials representing the National Tourism Organizations of the six GMS countries, MTCO, development partners and organizations, including the ASEAN Japan Centre, Asian Development Bank (ADB) and private sector, including China Ready.
Thailand’s unemployment rate dropped to 1.05%, its lowest in three years, as the country’s tourism industry rebounds.
A report by the United Nations World Tourism Organization (UNWTO) underscored that international tourism arrivals are slowly returning to pre-pandemic levels. The reopening of several Asian source markets and destinations will contribute to tourism recovery in 2023.
The Kim Thanh International Border Gate between Lao Cai (Viet Nam) and Yunnan Province (PRC) plays a vital role in the GMS northern corridor. Photo by ADB.
The Asian Economic Integration Report 2023 highlights the continued growth of integration in subregional initiatives and programs in Southeast Asia, including both in the GMS and the ASEAN, from 2006 to 2020.
The annual Mekong Tourism Forum returns as an in-person event in Preah Sihanouk Province, Cambodia, on 25–27 April 2023. Hosted by the Ministry of Tourism, Kingdom of Cambodia, the Forum’s theme is “Rethinking for Resilience and Digitalization.”
The Forum provides an interactive platform for regional tourism stakeholders to discuss critical issues and emerging trends, rethink the future of Greater Mekong Subregion (GMS) tourism, exchange insights and experiences, as well as reconnect face-to-face with each other.
Cambodia’s economy is forecast to grow at 5.5% in 2023 and 6.0% in 2024 on a more robust tourism recovery and higher growth in the services sector, according to a report released today by the Asian Development Bank (ADB).
The Mekong Tourism Forum 2022 (MTF 2022) was held in Quang Nam, Hoi An, Viet Nam, on 12 – 13 October 2022, attended by over 250 delegates from across the region. It was hosted by Viet Nam’s Ministry of Culture, Sports and Tourism, in collaboration with the Mekong Tourism Coordinating Office (MTCO) and supported by the Asian Development Bank. The MTF 2022 followed the 50th Meeting of the Greater Mekong Subregion (GMS) Tourism Working Group and the MTCO Board Meeting.
Greater Mekong Subregion Secretariat
Regional Cooperation and Operations Coordination Division,
Southeast Asia Department, Asian Development Bank
Address: 6 ADB Avenue, Mandaluyong City 1550, Metro Manila, Philippines
Telephone: +63 2 8632 4444 Fax: +63 2 8636 2226
