Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

Greater Mekong Subregion Tourism Sector Strategy 2016-2025

Tourism Working Group (TWG)

Mekong Tourism Coordinating Office website


Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat

Phnom Penh skyline reflecting the city's rapid growth. The Central Market, built in 1937, is seen in the foreground. Photo by Lor Teng Huy - own work, CC BY-SA 4.0

GMS Ministers to Gather in Phnom Penh for the 23rd GMS Ministerial Conference

The Ministers of the six member countries of the Greater Mekong Subregion (GMS) are set to lay the groundwork for the preparation for the 7th GMS Summit of Leaders. 

Hosted by the Royal Government of Cambodia and the Asian Development Bank (ADB), the 23rd GMS Ministerial Conference (MC-23) will take place in Phnom Penh on 18 November 2019, with the theme "Greater Integration, Inclusivity and Sustainability in the GMS.”   


The development of night markets in three towns along the Mekong River aims to help revitalize the Greater Mekong Subregion and reduce poverty. Photo credit: Javier Coloma Brotons.

Increasing Economic Activities through Night Markets

A pilot project has developed night markets in selected border towns in the Greater Mekong Subregion (GMS) to take advantage of the economic opportunities opened by infrastructure projects in the area.


Khamking Koemany is a homestay provider on Don Khon Island, one of the popular sites for tourists visiting the Four Thousand Islands group on the Mekong River in Champasack Province. His business has flourished since he received training in tourism services under the GMS Sustainable Tourism Development Project. Photo: ADB.

Lao PDR and the Greater Mekong Subregion: Expanding Opportunities for Growth

Blessed with rich natural resources and a strategic location at the heart of the Greater Mekong Subregion, the Lao People’s Democratic Republic has emerged from decades of turmoil and isolation to become one of the fastest growing economies in Southeast Asia since 2011.


A beach on Phu Quoc Island, Viet Nam

Ferry services between Kampot in Cambodia and Phu Quoc Island (in photo), a leading tourist attraction in Viet Nam, are expected to promote tourism as well as benefit residents and local businesses in the Southern Coastal Subcorridor. Photo: iStock.com.

Fast Ferries to Boost Tourism in Southern Economic Corridor

An international seaport project in Southern Cambodia will serve as a gateway for direct ferry services to Viet Nam and later to other destinations in the Gulf of Thailand. The fast ferry services are expected to boost tourism in the Southern Coastal Subcorridor of the Greater Mekong Subregion.


A startup from Luang Prabang that supplies reusable bamboo straws to the hospitality industry won the top prize in the 2018 Mekong Innovative Startups in Tourism (MIST) competition. Photo: MIST.

BambooLao Wins 2018 Mekong Travel Startup Challenge

A reusable bamboo straw producer from the Lao People’s Democratic Republic (Lao PDR) beat 111 entrants from across Southeast Asia to take the top prize in the 2018 Mekong Innovative Startups in Tourism (MIST) challenge.


Nguyen Thi Huong Lien (fourth from left in photo) started women-led motorcycle tours in Hue City, Viet Nam in 2014. She has since expanded her business to four more cities and is eyeing other markets in the Greater Mekong Subregion. Photo: I Love Asia.

Promoting Responsible Tourism through Innovative Startups

A young businesswoman offering motorcycle tours led by women is one of the entrepreneurs supported by a tourism accelerator program in the Greater Mekong Subregion.


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