Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

Asian Development Fund grant financing for a project in Lao PDR helped scale up efforts to improve food safety and ensure plant and animal health by improving sanitary and phytosanitary capacity in the country. Photo by Asian Development Bank. 

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Seated from left: Mr. Sok Chenda Sophea, Minister attached to the Prime Minister, Minister in charge of GMS Cooperation Program/GMS Minister, Secretary General, Council for the Development of Cambodia, and Mr. Ahmed M. Saeed, Vice President for ADB Operations in the Southeast Asia Department, the East Asia Department, and the Pacific Department at the 23rd GMS Ministerial Conference. Photo by ADB.

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Heads of GMS country delegations participate in the 23rd GMS Ministerial Conference. Standing from left are Mr. Vu Dai Thang, Deputy Minister, Ministry of Planning and Investment, Viet Nam; Mr. Aung Htoo, Deputy Minister, Ministry of Commerce, Myanmar; Ms. Cheng Lihua, Vice Minister, Ministry of Finance, PRC; Mr. Sok Chenda Sophea, Minister attached to the Prime Minister, Minister in charge of GMS Cooperation Program/GMS Minister, Secretary General, Council for the Development of Cambodia; Mr. Viengsavath Siphandone, Deputy Minister, Ministry of Public Works and Transport, Lao PDR; Mr. Thaworn Senneam, Deputy Minister, Ministry of Transport, Thailand; and Mr. Ahmed M. Saeed, Vice President for ADB Operations in the Southeast Asia Department, the East Asia Department, and the Pacific Department. Photo by ADB.

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ADB through a grant from the Japan Fund for Poverty Reduction initiated the project by upgrading handicraft production and processing facilities, providing design, manufacturing and marketing advice.

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Phnom Penh skyline reflecting the city's rapid growth. The Central Market, built in 1937, is seen in the foreground. Photo by Lor Teng Huy - own work, CC BY-SA 4.0

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The development of night markets in three towns along the Mekong River aims to help revitalize the Greater Mekong Subregion and reduce poverty. Photo credit: Javier Coloma Brotons.

Increasing Economic Activities through Night Markets

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Khamking Koemany is a homestay provider on Don Khon Island, one of the popular sites for tourists visiting the Four Thousand Islands group on the Mekong River in Champasack Province. His business has flourished since he received training in tourism services under the GMS Sustainable Tourism Development Project. Photo: ADB.

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