Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

The Viet - Smart Tourist Card. Photo by Viet Nam Tourism website

GMS Countries Roll Out Various Smart Tourism and Digital Initiatives

The Greater Mekong Subregion (GMS) Economic Cooperation Program Strategic Framework 2030 (GMS-2030) emphasizes new possibilities opened by digitalization. At the recently held 51st GMS Tourism Working Group Meeting (TWG-51), GMS countries highlighted various digital initiatives they are implementing, which are helping boost their tourism markets and improve visitor management.

The Kim Thanh International Border Gate between Lao Cai (Viet Nam) and Yunnan Province (PRC) plays a vital role in the GMS northern corridor. Photo by ADB.

AEIR 2023 Highlights Deepening Integration, Continued Economic Growth in the GMS

The Asian Economic Integration Report 2023 highlights the continued growth of integration in subregional initiatives and programs in Southeast Asia, including both in the GMS and the ASEAN, from 2006 to 2020.

The Guangxi Li River Comprehensive Ecological Management and Demonstration Project will implement sustainable village preservation and low-carbon facilities. Photo by ADB.

ADB to Support Preservation of Guilin in PRC

 The Asian Development Bank (ADB) has approved a $140 million loan to improve the environmental and economic conditions in Guilin in the Guangxi Zhuang Autonomous Region of the People’s Republic of China.

“Rapid urbanization has become a threat to Guilin's natural resources and sustainable development,” said ADB Senior Transport Specialist for East Asia Nicolas Dei Castelli. “This project will include a number of innovative solutions with demonstration potential, including low-carbon mobility, inclusive sanitation, and institutional development.”

Fisherwoman in Stung Sangke river, Battambang province. Photo by Eric Sales/ADB. 

Proposed ADB Project to Help Boost Cambodia’s Fisheries and Tourism Sectors

A proposed Asian Development Bank (ADB) project will help finance two standard ports that will boost the fisheries and tourism sectors of Cambodia’s Kep province.  

A report by the Khmer Times shared provincial officials and ADB are working to establish the ports’ locations, according to Mr. Vao Sokha, Kep Deputy Governor.  

The crowds are sparse in the ordinarily busy district of Chinatown in SIngapore. Shop owners estimate that business has dropped by 50% due to the COVID-19 crisis. 2020 Lester Ledesma/ADB.

Southeast Asia Sustainable Tourism Hub Launched at SEADS 2022

The Asian Development Bank (ADB) launched the Southeast Asia Sustainable Tourism Hub on 17 March 2022 at the third Southeast Asia Development Symposium (SEADS).  

Southeast Asia’s tourism industry is still reeling from the impact of the COVID-19 pandemic. To accelerate an inclusive and sustainable recovery, ADB is increasing its support for investments, capacity development, and knowledge.  

 A cruise ship in Ha Long Bay, Viet Nam. Photo by Bryan Lippincott (CC BY-ND 2.0)

ASEAN Tourism Ministers Make Plans to Gradually Reopen ASEAN Tourism    

The 25th Meeting of ASEAN Tourism Ministers held on 19 January 2022 in Sihanoukville, Cambodia, exchanged views on the way forward for the recovery of the region’s tourism industry. Bearing the theme “ASEAN – A Community of Peace and Shared Future,” the Meeting discussed the impact of COVID-19 on each ASEAN member state and emphasized the development of the tourism sector amid the coronavirus disease (COVID-19) pandemic. 

 

Decline in Tourist Growth 

Pages