Tourism

Countries in the Greater Mekong Subregion are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

The Tourism Working Group (TWG) provides operational leadership and technical guidance to plan, implement, monitor, and evaluate subregional activities.

In September 2017, ministers from the six member countries of the Greater Mekong Subregion (GMS) endorsed the GMS Tourism Sector Strategy 2016-2025 to enable more competitive, balanced, and sustainable destination development. The Strategy sets out five strategic directions: (a) develop human resources, (b) improve tourism infrastructure, (c) enhance visitor experiences and services, (d) conduct creative marketing and promotion activities, and (e) facilitate regional travel.

Work of the GMS tourism working group has included marketing sustainable and pro-poor tourism in the subregion through the development of multi-country tour packages; training government officials and people working in the tourism industry; producing local products for sale to tourists; and preserving the ecological and cultural heritage of key tourist sites in the subregion.

The GMS Economic Cooperation Program Strategic Framework 2030 (GMS-2030) builds on the current Tourism Strategy directions. Since the subregion’s tourism industry has been severely impacted, the GMS-2030 will promote recovery efforts, such as intraregional tourism. Over the long term, GMS-2030 will support the development of higher value-added and secondary destinations, as well as strengthen human capital, connectivity infrastructure, public–private linkages, and environmental sustainability. GMS-2030 was endorsed and adopted at the 7th GMS Summit of Leaders in September 2021. It aims to provide a new setting for the development of this subregion for the next decade.

Related

• Greater Mekong Subregion Tourism Sector Strategy 2016-2025

• Tourism Working Group (TWG)

• Mekong Tourism Coordinating Office website

Tourism

Focal Persons at the Asian Development Bank

  • Steven Schipani 
    Water and Urban Development Sector Office

    Sectors Group

  • Dee Suvimol Thanasarakij (Ms.)
    Executive Director, 
    Mekong Tourism Coordinating Office  
    www.mekongtourism.org 

Other Concerned Staff & Consultants

  • Zulfia Karimova, EAPF 
    Regional Cooperation and Integration Unit
    Central and West Asia Department

  • Mark Bezuijen
    Agriculture, Food, Nature, and Rural Development Sector Office
    Sectors Group

  • Asadullah Sumbal 
    Regional Cooperation and Integration Unit
    Southeast Asia Department

  • Alma Canarejo 
    Regional Cooperation and Integration Unit
    Southeast Asia Department/GMS Secretariat 

Send inquiries to GMS Secretariat. 

The community-based tourism area Bo Trach District, Quang Binh Province was first supported in 2001 by the GMS Sustainable Tourism Development Project. Photo by ADB.

MIST Program to Highlight Innovations in Sustainable Tourism

The MIST program has been reimagined as “Mekong Innovations in Sustainable Tourism,” and shifts its focus to highlight innovations in sustainable tourism, resilience, and climate change in the Greater Mekong Subregion (GMS), aligned to the Sustainable Development Goals (SDGs). The Mekong Tourism Coordinating Office (MTCO) made the announcement and opened the latest round of nominations on 1 February 2021. MIST welcomes nominees from startups, established companies, government organizations, NGOs, academia, media, as well as individuals, students, and partnerships on initiatives that can be

The 12th Mekong-Japan Summit took place virtually on 13 November as part of the 37th ASEAN Summit and Related Summits. Photo by VNA via VNExplorer.

12th Mekong-Japan Summit Highlights How Cooperation Enhances Connectivity in the Subregion

Japan and Mekong countries convened the 12th Mekong-Japan Summit on 13 November, cochaired by Japan Prime Minister Suga Yoshihide and Viet Nam Prime Minister Nguyen Xuan Phuc. The meeting underscored Japan’s strong commitment to the Mekong subregion and reviewed progress of cooperation between Japan and Mekong countries (Cambodia, Lao People’s Democratic Republic [PDR], Thailand, Myanmar, and Viet Nam) as guided by the "Tokyo Strategy 2018." The Strategy seeks to strengthen connectivity, improve human resource development, and enhance environmental protection.

The Bago-Kyaikto expressway will link to the Yangon-Mandalay highway (in picture). Photo by ALwinDigital (CC BY-NC-ND 2.0).

Myanmar Approves Proposed ADB Loan for the Bago–Kyaikto Highway along GMS’ EWEC

Myanmar’s Union Parliament approved a proposed loan from the Asian Development Bank (ADB) worth around $483.8 million to finance construction of the Bago–Kyaikto highway. The Bago–Kyaikto highway lies along the Greater Mekong Subregion (GMS) East–West Economic Corridor (EWEC), which links Myanmar to Thailand, Lao People’s Democratic Republic, and Viet Nam, and Myanmar’s Thilawa Port in Yangon to Viet Nam’s Danang Port.

Areenee Jasiti is a store assistant manager in Thailand where convenience stores have remained open, despite COVID-19. Convenience stores are one of Thailand's lifelines. Photo: UN Women/Ploy Phutpheng (CC BY-NC-ND 2.0)

$1.5 Billion ADB Loan to Support Thailand's COVID-19 Response

The Asian Development Bank (ADB) is providing a $1.5 billion loan to support the Government of Thailand’s response to the coronavirus disease (COVID-19) pandemic.

LocalFarm enables farmers and gardeners who had relied on tourism for their incomes to market seasonal fruits, vegetables, salads, and processed fruits directly to consumers. Photo courtesy of TakeMeTour via ADB.

ADB Ventures Backs LocalFarm to Help Thai Tourism Endure Downturn

The Asian Development Bank’s (ADB) impact investment platform, ADB Ventures, has teamed with the Tourism Authority of Thailand (TAT) to support technology startup TakeMeTour to develop the LocalFarm online platform and help mitigate the impact of the coronavirus disease (COVID-19) pandemic on Thailand’s tourism sector.

Sunrise over Bangkok, Thailand. Photo: Roberto Trombetta

PACER Dialogue Tackles Tourism Recovery from the COVID-19 Outbreak

As countries in the Greater Mekong Subregion slowly move toward the ‘new normal,’ they are also enacting phased approaches to implement tourism recovery. The challenge for the subregion’s travel and tourism sector is to manage and mitigate the impact of the coronavirus disease (COVID-19), and build back a more sustainable, inclusive, and resilient tourism sector.

Photo: Rajesh_India/ Flickr (CC BY-NC-ND 2.0)

Travel Bubbles Proposed to Kickstart Tourism in the Region

‘Travel bubbles’ are being considered by Southeast Asian countries, including Myanmar and Thailand, as a means to safely resume travel activities. Members of the Mekong Tourism Advisory Group recommended creating travel bubbles to kickstart regional tourism in the absence of a coronavirus disease (COVID-19) vaccine in their meeting in May.

A 24/7 automatic dispensing machine provides free rice for people out of work following the lockdown. This was spearheaded by a Vietnamese entrepreneur in Ho Chi Minh City. Photo by Reuters on Twitter.

Initiative Gathers Mekong Innovations Spurred by the COVID-19 Pandemic

An initiative by the Mekong Tourism Coordinating Office (MTCO), Destination Mekong, and the Mekong Institute (MI) taps individuals' help in crowdsourcing newly-spotted innovations on how the coronavirus disease (COVID-19) is being managed and/or overcome in the Greater Mekong Subregion (GMS).

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